Lenovo
Branding, Design, Marketing, Mobile, UX + UI, Web
Lenovo is one of the world’s largest makers of personal computers. Lenovo uses innovation to achieve competitive differentiation and drives new market opportunities, such as mobile internet, digital home and cloud computing. Combining the best of East and West, Lenovo joins North American and China-based technology in the creation of a unified global PC leader.
While at Lenovo I worked closely with team managers from all design departments including industrial design, UI design, package design, identity and brand departments. I was able to create retail store fronts, user interfaces, and packaging among my other responsibilities.
01 – India / Japan Store Exterior Design(1 of 3)
Lenovo store fronts required borrowing design cues from Lenovo’s brand, adhering to newly established brand standards, and Indian and Japanease cultures. Affected by local culture, exterior storefronts had to be bright and busy to generate awareness and drive local traffic to their first retail space in these countries. This was accomplished using the Lenovo orange, the repetition of digital patterns and Lenovo logos. These exterior elements were also brought into the interior space of the store to create continuity such as the digital patterns.
02 – Package Inserts / Package Design (2 of 3)
This “green” 6-page insert promotes the environment and encourages the recycling of old computers. This piece was designed with a die-cut leaf and printed with an uncoated finish natural paper. The darker insert would also accompany the other one, explaining the history of Thinkpad and the quality the customer can expect to get out of their new computer. These were planned to go into a very unique and sturdy laptop package using a slip cover and gatefold opening.
03 – UI Design(3 of 3)
User interface for the idepad welcome or launch screen, targeting a younger demographic from ages 12 – 21 years old. Also pictured are the designs for Thinkpad Software start-up screens used on all Thinkpad machines.