M4 Platform and Designer
Branding, Design, Marketing, Mobile, UX + UI
The M4 Platform and M4 Designer, are a product of the mobile start up AFK Interactive. It is a technology platform that will enable any developer or publisher of MMOGs, virtual worlds, social network games or any other connected multiplayer product (whether PC or console) to quickly and inexpensively build mobile apps that allow key features of their games or worlds to be accessed, in-game and in real-time, by any mobile device. This means the app is developed once and then published to iOS, Android and Windows simultaneously.
As art director, I was charged with the responsibility of creating the entire brand identity for the M4 platform. I enjoyed being on the team that enabled me to see the M4 platform from original inception all the way through to completed project.
01 – Logo / Brand Development (1 of 4)
The characters M4 combine and become one, to represent the connection the M4 product makes between Mobile and Desktop. The combined shape is somewhat organic representing M4’s flexibility and it’s role in mobile development.
02 – Video Production (2 of 4)
M4 Designer is a product of the start-up AFK Interactive, so minimizing time and money spent was essential. The goal was to some up M4 Designer’s benefits and to brifly explain some of the most important features to mobile development. The audience we were targeted were angel investors, VCs as well as large corporate companies. This product walkthrough was shot and edited in 3 days and publicized through email and YouTube.
With the M4 Designer the goal was to create a GUI designers and even developers were used to. Since the M4 designer was very similar to the drag and drop design software on the market we researched many photo editing products on the market, from Gimp, Picknik, CS5 and more. Doing this would make it very easy for any intermediate designer to pick up M4 Designer and produce a mobile app ready for market within days and not months.04 – Mobile App UI Design (4 of 4)
Minecraft and League of Legends mobile companions apps were the first developed and designed using the M4 Platform and M4 Designer. My team was in charge of the UI design and layout of the app and I worked closely with our developers. Since the apps were very socially integrated with Facebook two pages were created to support and promote the new apps.